Navigating your way through the wide range of social media tools can be tricky. So I have been searching through lots of information to bring you some ideas on what social media tools you can use in your marketing.

Here is a small selection of some of the best social media marketing tools taken from a great post on Optinmonster written by Mary Fernandez

1. Buffer

Buffer is one of the most recognized tools in the industry. With it, you can schedule any types of posts across any platform you want, even specifying patterns of posts, such as “every day” or “weekdays.” You can also use Buffer to follow up on your posts, evaluating which ones were most effective, and why they were effective.

2. Hootsuite

Hootsuite is a simple but powerful tool for the average social media marketer. With a free version and relatively inexpensive paid options, you can use Hootsuite to schedule posts in advance on a number of different social platforms and measure analytics to understand how your content is performing.

3. SocialOomph

When you first look at SocialOomph, it may seem simpler than some of the other apps on this list, but its functionality makes it a keeper. With SocialOomph, you can bulk upload a mass of different updates all at once. For example, you can list a number of blog posts in a text file and upload them to be randomly distributed at certain time-based intervals on the platforms of your choice. Here, you’ll also have access to intuitive follower analysis features and tools to help you improve your audience engagement.

4. BuzzSumo

BuzzSumo is one of the best tools we’ve found for discovering new, fresh, or popular content on the web. With it, you can plug in a topic or a selection of keywords and find a breakdown of some of the most popular trending posts in those categories, as well as a list of influencers who are sharing that content. This is an excellent way to learn new ideas for your content marketing and social media campaigns, as well as to identify influencers in your industry who can help you grow your following, visibility, and reputation.

5. Feedly

Feedly is best known as a content discovery tool, like BuzzSumo, but it works a bit differently. Feedly is a content aggregator, and you can use it to collect content from any number of different areas, combining your ideal reading material into a single feed that you can peruse at your leisure. It won’t offer the same in-depth metrics that BuzzSumo does, but it will give you ample reading material, so you never run out of things to post about on your social profiles.

6. Tweepi

Tweepi is a tool specifically for Twitter which helps you to get more followers. First, it finds relevant users who are interested in your topic. Then, it helps you to engage those users by @mentioning them in tweets, adding them to a list, or following them.

If you would like to read the full article, with 23 tools outlined then click here

I hope this provides some insight into some of the best social media marketing tools available and I would be interested to know if you have any favourites? Please share on the comment box below on this page.