Instagram has fast become one of the critical social media tools for us to use in our business. There are over 800 million users of Instagram and this is growing, as it is a cheaper tool to use as part of your marketing approach.
So how can you get the best out of using Instagram in your business?
Hubspot has written a great article on Instagram, here is a summary of the five strategies they outline.
1. Add Value With Your Content
First and foremost, Instagram is a visual platform. To attract an audience, it’s critical you spend time delivering high-quality, thoughtful content.
Instagram has the highest engagement rate, surpassing Facebook and Twitter. To succeed on Instagram, it’s essential you create valuable content that attracts an audience and encourages them to engage with your business. Consider how you can delight your customers while staying true to your brand.
2. Maintain a Consistent Theme
Imagine each Instagram post as an individual page of your website — while each post should be good on its own, ideally, you’ll need to create a cohesive theme to maintain an audience’s loyalty.
It’s important to note, I mean “theme” in the broad sense, as it relates to everything from hashtags and captions to Stories and photos. You’ll need to create a consistent tone of voice, and unified feed aesthetic. Ultimately, the more specific and consistent you are with your posts, the more likely you are to attract your most authentic audience.
You might think it’s better to appeal to more people through various themes, but ultimately, staking your claim in a specific niche will help you create stronger, more genuine connections.
3. Engage With Your Audience
Engaging with your audience helps your followers feel valued and, as a result, more connected to your business.
There are plenty of ways to engage with your audience. You might reply to comments on your posts, participate in comment threads, run contests or giveaways, use Instagram Stories polls feature, or give shout-outs to followers on your Stories, particularly if they post something relevant to your brand.
4. Consider Influencer Marketing
As a consumer, you’ve likely seen the recent influx of influencer marketers on Instagram — and for good reason. By leveraging the power of an influencer, who is already authentically connected with her audience and is seen as a trusted source of information, you’re able to spread brand awareness and drive sales.
Micro-influencing in particular is a strong opportunity for brand endorsement. In fact, one survey found 82% of consumers are highly likely to follow a recommendation made by a micro-influencer. That number surpassed the amount of consumers who are willing to follow a recommendation from an average person, like a family member or friend.
5. Implement an Instagram Ad Campaign
There are two reasons you might use Instagram ads — to spread brand awareness, or to increase sales.
It’s critical you focus on one goal when creating an effective ad campaign. An Instagram ad aiming to sell a product will look vastly different from one intending to attract followers.
There is a lot more to read about how Instagram can be used in a business, so if you would like to read the full article, click here.
Did you find this information helpful in your thinking about growing your online business? If so please add a comment below and let me know how you might use Instagram or are already using it in your business.